All the important Smartocto Insights metrics in one place.
Article Reads
Article Reads is a metric that counts the number of times a real person opened an article, spent at least 10 seconds on it, and actually started consuming the content.
Unlike Pageviews, which is a metric that can only measure browser events, Article Reads is a metric that takes into consideration tab-in focus and human interaction with the page (e.g. mouse-clicking, scrolling, etc.)
Social Actions
Social Actions represent the combined number of key social actions across major social network platforms. Data is collected from the available public APIs of the networks.
Read Depth
Read Depth is a metric that reveals how deeply a visitor has got into reading a piece of content. It takes into consideration true attention time, length of the text, scroll-depth, and the average time it takes for a reader to consume the content. It analyzes only the article main content on the page, disregarding all other elements.
Example
- An article contains 450 words
- Average read speed 300 words per minute
- Time needed to read the entire article is 90 seconds ([450/300] *60 seconds)
- Measured Attention time is 120 seconds.
- The maximum measured scroll position is 25%
- The shown read depth in smartocto is 25%
Example explanation
For a text of 450 words - with an average person being able to read 300 words per minute - the visitor will need 90 seconds of accumulated attention time in order to read 100% of the article. Given the metrics from the example - and looking from the attention time point of view - it was determined that the visitor spent more time than needed (120 seconds instead of the needed 90 seconds). So, based on attention time only, the conclusion could be that the visitor read the whole text.
However, since the maximum scroll position that was measured with the tracker was just 25%, that percentage was selected as read depth percentage. This percentage is shown because - although attention time spent was enough to read the whole text - the visitor never actually scrolled below that % of the article, meaning that the visitor did not see the rest of the article. Therefore, having in mind that the sufficient attention time to read the article sometimes does not equal to actually reading the article, Read Depth is a metric that will measure how much of the content was consumed in reality.
Page Depth
Page Depth calculates the average number of articles that are visited during readers' reading session. Meaning, how many articles are opened once the reader comes to your website.
Attention Time
Attention Time calculates the time a user actually spends on the page reading the content. This is what we in the industry often refer to as "engaged time". It doesn't count 'idle time' - i.e. those seven minutes you left to make a cup of coffee and left the browser window open.
In smartocto Insights, you have Average Attention Time expressed in minutes and seconds, and Total Attention Time expressed in hours.An important thing to keep in mind is that both article and landing are aggregated if no page type filter is applied.
Visitors
Please check this link