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Smartocto Knowledgebase

Insights

Insights

For all info and how-to guides for the Insights tool and historical data, check this category!

Insights Glossary of Terms 📘

📰 Overview page

👤 Visitors

📊 Metrics: Article Reads | Social Actions | Read Depth | Page Depth | Attention Time

💡 What are Insights telling me

📑 Authors and Sections (ROI Tables)

📈 Website Performance

🗂️ Topics

🐉 Longtail content: Reborn and Everlasting articles

🔗 Referrers

🧮 Compare

🔢 Insights Quadrant Analysis

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CPI (Content Performance Indicator) 🟩

🟩 What is CPI and how it's calculated

🟩 Behaviour: Exposure, Engagement, and Loyalty

🟩 Behaviour Badges

🟩 CPI Perspectives

🟩 CPI 3.0: Redefining Exposure, Engagement, and Loyalty

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Insights How-to Guides 📖

📖 How to add new users to Insights

📖 How to switch between brands in Insights

📖 How to switch to Real time

📖 How to group authors

📖 How do I introduce smartocto Insights to my colleagues

📖 How to use Filters

📖 How to save your favorite filters

📖 How to filter on utm-parameters

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Insights Administration ⚙️

⚙️ Understanding Accounts, Organisations, and Websites

⚙️ Adding users to different domains from the same organization

⚙️ Roles: adding, editing, deleting

⚙️ Administrator: Manage Organizations

⚙️ Administrator: Account Management

⚙️ How to configure the business model in the Content Insights app

⚙️ How to Export data (csv) in smartocto Insights

⚙️ How to change the language in Insights

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Insights Reports 📄

📄 How to create a report and make it detailed

📄 How to send Reports to registered and unregistered people

📄 How to delete a report

📄 Insights Reports: Best Practices

📄 "Include all content" option

📄 Top Reports Templates

📄 How to delete users from configured reports

📄 What are Exposure, Engagement and Loyalty markers in smartocto Insights reports

📄 Quadrant Report

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Insights FAQ❓

❓ What is the difference between Pageviews and Article Reads?

❓ What is the difference between Google Analytics Referrals and smartocto Insights Referrers?

❓ No User Needs tags in smartocto Insights on some of my articles.

❓ Difference between Google Analytics Time On Page and smartocto Insights Attention Time

❓ Why do I not see all articles in the quadrants model?

❓ Why do I see stories from hidden sections in Insights?

❓ What does it take for Longtail article to become Reborn article?

❓ How frequently is the data in the Insights application updated

❓ Why do I see more stories in the quadrants model, than the selected amount?

❓ Why is the amount of Article Reads for a story higher in the article list, compared to the amount of Article Reads on the detail page?

❓ Can I use markup in the notes of reports?

❓ Why do I need to send an article ID and a url?

❓ How do I see the stories of yesterday in the quadrants model?

❓ Why do I see high engagement, while the story has average attention time and average read depth?

❓ Is bot-traffic filtered in smartocto Insights?

❓ Why are numbers sometimes different in Insights App than in Insights Reports?

❓ If an author updates the article after publishing, will the new information be included too?

❓ How can I track Republished Articles with smartocto Insights?

❓ Why does the number of Article Reads in the system differ from what I see in my daily report

❓ Why is the number of displayed stories in the quadrants model different when changing the CPI perspective?

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