Read more about three different CPI Behaviors to better understand the specific value they provide
To access the three-dimensional Behavioural analysis page, Go to Behaviour and choose one of the three dimensions of audience behaviour: Exposure, Engagement or Loyalty
Exposure CPI
Exposure CPI values volume. It expresses how good your articles are at attracting wider audiences, and which articles are more effective at bringing new audiences to your website.Exposure CPI is often favored by publishers who operate on an advertising business model with aims to reach wide audiences.
Authors, sections, topics and articles with Exposure CPI over 900 are rewarded a green EXP Badge.
Core metrics used to measure Exposure CPI are Pageviews and Social Actions.
Pro tip: Scroll down the Exposure page to uncover 'Exposure champions': — Top authors, sections, topics and articles with highest Exposure CPI.
Engagement CPI
Engagement CPI helps you to understand which content is resonating well with your audience, and which generates the most active interest from your readers. It measures how efficient articles are at influencing readers to stay engaged with the content, both within the article, but also more broadly across your website.We do this by measuring attentive reading and the reader journey within the site or domain.
Engagement CPI is ideal for discovering native advertising opportunities and measuring your success in that department.
Authors, sections, topics and articles with Engagement CPI over 900 are rewarded a green ENG Badge.
Core metrics used to calculate Engagement CPI are Attention time, Page depth and Read Depth.
Pro tip: Scroll down the Engagement page to uncover 'Engagement champions': — Top authors, sections, topics and articles that excelled at keeping your audience engaged.
Loyalty CPI
Loyalty CPI measures how good your content is at attracting not only highly-engaged, but also frequently returning readers.
The Loyalty behavioral model focuses on how your content is contributing to the overall loyalty of your reader base on the website.While loyalty does not necessarily equal conversions, publishers who have adopted a business model reliant on reader-revenue and subscriptions mainly focus on this behavioral model since experience and research indicate that there is a clear correlation between the two.
Authors, sections, topics and articles with Loyalty CPI over 900 are rewarded a green LOY Badge.
Core metrics used to calculate Loyalty CPI: Attention time (Loyal Visitors), Page Depth (Loyal Visitors), Read Depth (Loyal Visitors).
Pro tip: Scroll down the Loyalty page to uncover 'Loyalty champions': — Top authors, sections, topics and articles that are most popular with your Loyal visitors.