Here is an example of a Quadrant Report and the detailed instructions on how to create it
Just like the Quadrant Analysis, the purpose of the Quadrant Report is to offer you guidance in the strategic planning of your newsroom.It correlates the different dimensions of CPI (Exposure, Engagement and Loyalty) in order to sort your Articles into four different categories:
- Pure Win Articles: Exposure✅ Engagement✅
- Niche Articles: Exposure❌ Engagement✅
- Reach Champions: Exposure✅ Engagement❌
- Sub-Standard Articles: Exposure❌ Engagement❌
Quadrant Report Example:
Setup details:
report frequency: Daily
selected data period: yesterday
number of articles per list [Limit]: 5
Configuration Instructions:
When you go to Reports from the Insights menu, you will enter the page with all the currently exiting reports that have been created for your brand.
In the upper right corner, you will find the New Report button.
Step 1: Setup details
Step 2: Setup data
Data Configuration Details:
1. Add list > Article list
Configuration:
Block label:
Pure Win: EXP✅ ENG✅ Exemplary Models - Distribute more!
2. Add note
Note text:
- High Exposure + High Engagement articles are signs of peak performance.
- Use these articles as positive examples: Tone of voice, length and form suited your audience perfectly.
- Keep an eye on these topics/sections: Your readers love reading about these topics.
- Track the developments about the topics/people mentioned. Consider creating a follow-up article.
- Use these articles to interlink and promote other articles that need pushing (ex. Niche articles).
- Share these on multiple platforms. They are contributing significantly to your brand!
- Tips and suggestions
3. Add list > Article list
Configuration:
Block label:
Niche: EXP❌ ENG✅ Not many people click, but who clicks - stays. Promote/Push to boost Exposure:
4. Add note
Note text:
- These are the 'Missed opportunities articles': Their potential is high, the attention time is great but the article seemingly did not reach a large number of readers.
- Look to promote these articles through Pure win articles, Social networks, Home page and utilise their ability to keep the readers' attention
Block label:
- Tips and suggestions
5. Add list > Article list
Configuration:
Block label:
Reach Champions: EXP✅ ENG❌ People are attracted to these articles, but they leave quickly. Enrich:
6. Add note:
Note text:
- These articles did capture the attention of the largest amount of readers, however, only for a moment: most of them very quickly left these articles and/or the entire site.
- Try to enrich these articles, provide more valuable information, connect a related article to keep the readers on the page or the website for longer.
- Consider if there might be another format more suitable for articles of this type?
Block label:
- Tips and suggestions
7. Add list > Article list
Configuration:
Block label:
Sub-Standard: EXP❌ ENG❌ Reconsider, see what's wrong, distribute less:
8. Add note
Note text:
See what went wrong: not many people visited this page and if they did, they left quickly. Try to answer these questions:
- Why did that happen?
- Is there something wrong with the title, is it misleading, insufficient or not striking enough?
- Was the topic uninteresting? If some of the topic/sections are recurring, consider writing less about that.
- Was the article too hard to find? Maybe it lacked promotion and remained hidden from readers?
- Was there something wrong with the timing of publication?
- Is there something wrong from the technical side, is the page loading correctly, is the format suitable?
- Try to notice patterns and combinations, consult with your colleagues and use article details page to analyse the articles in depth.
- Tips and suggestions
If you need assistance, please feel free to contact your Customer Success Manager, or write an email to support@smartocto.com