- Smartocto Knowledgebase
- Insights
- Insights FAQ❓
❓ Why do I see high engagement, while the story has average attention time and average read depth?
The Engagement CPI takes some metrics into account to determine the value. Besides the metrics Avg. Attention Time and the read depth, also the amount of words in the article is used to determine how the article performed in terms of engagement.
When the Engagement CPI is higher - and Avg Attention Time and the Read depth are average - this may be caused by the length of this particular. It could be much longer than the average of other articles in the selected period, as well as the average reading time.
If the article also has a lot of reading, that will all contribute to the high value of CPI Engagement.