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      📄 What are Exposure, Engagement and Loyalty markers in smartocto Insights reports

      Exposure, Engagement and Loyalty markers vs Exposure, Engagement and Loyalty badges

      Exposure, Engagement and Loyalty markers are actually CPI badges. CPI badges/markers indicate whether a certain CPI value is above or below the median (500).  

      They are basically the equivalent of the badges seen in the smartocto Insights system:


      expexp
      engageengage
      engeng

      To learn about the Badges, please visit the pages below:

      Behaviour Badges

      Understanding CPI Behaviours: Exposure, Engagement, Loyalty