Insights FAQ
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      3. Insights FAQ

      Why do I not see all articles in the quadrants model?

      In order for an article to appear in the quadrants model, it needs to meet certain criteria that each of the quadrants have.

      The rules for all 3 CPI's per quadrant are as follows:

      Q I - Pure Win:

      • CPI Exposure Higher than 500, Sorted Highest first
      • CPI Engagement Higher than 500, Sorted Highest first
      • CPI Loyalty Higher than 500, Sorted Highest First

      Q II - Niche:

      • CPI Engagement Higher than 500, Sorted highest first
      • CPI Exposure Lower than 500, Sorted highest first
      • CPI Loyalty Higher than 500

      Q III - Reach Champions:

      • CPI Exposure Higher than 500, Sorted highest first
      • CPI Engagement Lower than 500
      • CPI Loyalty Lower than 500

      Q IV - Sub standard:

      • CPI Engagement Lower than 500, Sorted Lowest First
      • CPI Exposure Lower than 500, Sorted Lowest First
      • CPI Loyalty Lower than 500, Sorted Lowest First