Dear clients, say hello to your smartest colleague: The smartocto Smartify system helps you make your editorial decisions by analysing your data and suggesting editorial actions.
In short: What is Smartify?
Smartify is a smartocto system which makes your data smart by analysing it and giving you suggestions to perform editorial actions such as:
- Post article on Facebook 👍
- Add article to Newsletter 📩
- Write an Update 📑
- Test the Headline 📰
- Move article to Homepage 🏠
In essence, Smartify has been developed to help your editorial team make well-informed data-driven editorial decisions.
In other words, Smartify makes your data actionable.
See some of the Best practices💡 to get an idea how to utilise the power of Smartify and enhance your newsroom efficiency.
In depth: Here is the complete guide to all things possible within the Smartify system
The main components of the Smartify system are:
Smartify Toolbox 🧰
To access the Smartify Toolbox, go to Logbook>Smartify (screenshot below) in smartocto Real time.
The Smartify Toolbox will first show the Channel picker (screenshot below), highlighting the articles that Smartify has calculated to be the most suitable for the respective editorial actions.
Upon clicking on the ‘show all’ (screenshot below), you will see the overview of all articles that could benefit from the corresponding editorial action, sorted by the predicted Link clicks and Engagement click-through rate. The forecast is created based on a particular Headline, Section, Author, and the recent traffic that the article has generated.
Additional options in Smartify Toolbox:
- Various filtering options
- Include only stories from certain sections
- Exclude particular stories from the list.
Smartify Notification Tracker 🔔
The Smartify Notification Tracker can be accessed via Logbook>Notification Tracker (screenshot below)
The Notification Tracker page (screenshot below) is designed to work as a to-do list, allowing you to ‘hide’ particular notifications or select them as ‘done’. It also allows you to search for notifications, filter them and exclude the stories you prefer not to see.
Additional options:
- Choose different filter types and segment by properties, sections and notification state
- Set the priority level of each notification
- Change the status of notifications
- Ink notifications (for more information on Inked, visit this article: https://knowledgebase.smartocto.com/what-are-inked)
Smartify Report 📋
The Smartify system can generate a Weekly/Daily report providing you with feedback regarding notifications, actions, missed opportunities, A/B tests and other valuable insights gathered over the requested period. To start receiving the report:
1. Go to settings (⚙) > Smartify subscriptions (screenshot below)
2. Check the Daily, Weekly or both checkboxes
3. Click the Enable button below
Best practices💡
- Facebook page optimisation 🌐
If your editorial team is looking to post one of your stories to Facebook, Smartify can help you decide which stories to choose - the system will scan through your articles which have not already been posted to your Facebook page and point out the ones that have the most potential to perform well after being published there. An important thing to have in mind is the system will recognise that the article is gathering traffic coming from Facebook, but that this particular article has not yet been published there. Taking into account the Author, Section and how that combination fared on Facebook previously, a solid foundation for your decision has already been made behind the courtains. That's when Smartify jumps in to alert you of a very important pattern that can otherwise easily go unnoticed. - Smart Newsroom consultant 👔
Think of Smartify as a very smart colleague you can consult with whenever you are faced with doubts such as which articles to add to the newsletter, move to the homepage or write an update about. The system will do the calculations for you and suggest the best picks based on your data from the past and what is happening right now. - Gain full control of the notification lists 📝
Think of the notification tracker as an easy-to-handle and more adaptable Stream of notifications - It has been built to provide you with full control and management of all the notifications that come in. By using it, you will be able to select the notifications as 'done' once you have completed a required action, or 'hide' the notification you feel is unneeded at the moment. - Customise the notification list to suit your Business model 🎛️
If you would like to signal out the notifications tied to a certain Business model (such as reach, efficiency, or loyalty), the notification tracker will allow you to track the exact notifications that are of interest to you through Add filter > Notification properties > Business model. - Enhance focus on particular Sections of interest 🔍
The notification lists will provide all of the relevant notifications, making it difficult to focus on sections. If you would like to focus on a particular section and view notifications from certain Sections only you can go to Add filter > Sections and choose the desired section to show notifications relevant to that Section only.
Check out our website for more information on Smartify and download the Smartify Whitepaper through the link below:
https://smartocto.com/research/smartify/#whitepaper
For any questions, requests or uncertainties, feel free to contact your Success Manager, or write to us at support@smartocto.com