Active users total
Active Users Total shows the total of active visitors of pages on which the smartocto tracker is added. The total includes active visitors on the website and/or app. This metric is only available by smartocto real time tracking.
App page views
App Page Views shows the total of pageviews for the all tracked pages in the app of the client, in case the client has an app and sends data to smartocto.
App visitors
App Visitors shows the total of active visitors of pages on which the smartocto tracker is added. The total includes active visitors on the app. This metric is only available by smartocto real time tracking.
Avg. read depth
Avg. Read Depth shows the total of the average read depth. This is calculated metric where the word count, attention time and scroll depth are used to calculate how much percentage a story is read by your visitors. This metric is only available by smartocto real time tracking.
Avg. reading time
Avg. Reading Time shows the average true active time spent on all read story pages. In case a page is opened in the background, the time is not measured. This metric is only available by smartocto real time tracking.
Avg. scroll depth
Avg Scroll Depth shows where people by leave the stories on average, considering all read stories in the selected period.This metric is only available by smartocto real time tracking.
Conversions
The total number of conversions in the selected period.
Notifications total
The total of sent notifications in the selected period.
Page views
The total of pageviews for the all tracked pages in the app of the client, in case the client has an app and sends data to smartocto.
Sessions total
The total of unique sessions during the selected period.
Stories read total
The total of unique stories read during the selected period.
Tests performed total
The total of tests in the A/B-testing tool called smartocto Tentacles.
Total visitors
The total of unique visitors during the selected period.
Video views total
The total of videos for the all tracked videos, by the client.
Web page views
The total of web page views, tracked by the client or smartocto real time tracking.
Web visitors
The active visitors of pages on which the smartocto tracker is added. The total includes active visitors on the website. This metric is only available based on smartocto real time tracking.