Active users total
Active Users Total shows the total of active visitors of pages on which the smartocto tracker is added. The total includes active visitors on the website and/or app. This metric is only available by smartocto real time tracking.
App page views
App Page Views shows the total of pageviews for the all tracked pages in the app of the client, in case the client has an app and sends data to smartocto.
App visitors
App Visitors shows the total of active visitors of pages on which the smartocto tracker is added. The total includes active visitors on the app. This metric is only available by smartocto real time tracking.
Avg. read depth
Avg. Read Depth shows the total of the average read depth. This is calculated metric where the word count, attention time and scroll depth are used to calculate how much percentage a story is read by your visitors. This metric is only available by smartocto real time tracking.
Avg. reading time
Avg. Reading Time shows the average true active time spent on all read story pages. In case a page is opened in the background, the time is not measured. This metric is only available by smartocto real time tracking.
Avg. scroll depth
Avg Scroll Depth shows where people by leave the stories on average, considering all read stories in the selected period.This metric is only available by smartocto real time tracking.
Conversions
The metric Conversions shows the total number of conversions in the selected period.
Notifications total
The metric Notifications the total of sent notifications in the selected period.
Page views
The metric Page views shows the total of pageviews for the all tracked pages in the app of the client, in case the client has an app and sends data to smartocto.
Published stories
The metric Published stories shows the total of published stories by the selected brands in the selected window (today, yesterday, last 3 days or last 7 days). You can combine this metric with filters like sections or tags to get an overview about the production for a certain section of topic.
The single metric Published stories cannot be filtered on traffic
Sessions total
The metric Sessions total shows the total of unique sessions during the selected period.
Social actions
The metric Social actions total of actions on social media (likes, comments, shares) on shared stories, on your own social channels, during the selected period.
Stories read total
The metrics Stories read total total of unique stories read during the selected period.
Tests performed total
The metric Test performed total total of tests in the A/B-testing tool called smartocto Tentacles.
Total reading time
The metric Total reading time shows the total time spent on published stories. This is actual active time on the story
Total visitors
The metric Total visitors shows the amount of unique visitors during the selected period.
Video views total
The metric Video views total shows the total of videos views on alle platforms together for all tracked videos by the client.
Web page views
The metric Web page views total of web page views, tracked by the client or smartocto video tracking.
Web visitors
The metric Web visitors shows the amount of active visitors of pages on which the smartocto tracker is added. The total includes only active visitors on the website, regardless the device type. This metric is only available based on smartocto real time tracking.